Marketing Communication Approach Essay Example | Topics and Well Written Essays - 1500 words

merchandise Communication Approach - Essay ExampleThere are various communication channels that any organization may use for corresponding with the consumers, investors, suppliers, social activist groups and media groups. These channels range from advertising, trade promotions, consumer promotions, event marketing and sponsorship, personal sell and publicity & public relations. The countersign release publication is concerned with and falls under the publicity and public relations category of marketing communication strategy. The discussion releases are issued by an organization whenever it has a worth mentioning news, event, or offer to announce publically that catches or is likely to grasp medias, investors or consumers attention. These press or news releases are often open for free access to general public and at times these are characterized by restricted access to peculiar(prenominal) groups because of sensitive details and to secure confidential information disclosure. At times interested parties are encouraged to pay for these news releases to acquire access to expensive information discovery about an organization, for instance monetary news releases. Microsofts Marketing Communication Approach Introduction to Microsoft Microsoft is a multinational public organization, which was founded in 1974 by Bill Gates, and is headquartered in America. The company operates in IT industry and serves consumers globally. Microsofts marketing offers comprise of a wide range of products which falls under the categories of in operation(p) systems, hardware devices, software applications, commercial enterprise solutions, developers and IT pro products, and miscellaneous products that comes from diverse orientations. The companys moves exhibits fierce competition focused vision and strategic agenda for its business activities. It started as an operating system developer for IT industry but now the company has diversified and extended its operations across so many product categories. belatedly Microsoft has launched mobile operating system as windows phone and has entered into PC vending market to leverage its brand reputation and give tough time to the competition. Marketing Communication Approach Microsofts marketing communication approach, as reflected by the news releases and ads archives at the organizations official website, is characterized as creation overwhelmingly product oriented. The company has published around 28 news releases during the month of July this year dated from 2nd to 30th July. These news releases primarily quality novel and latest product updates or launches across the various Microsoft product portfolios. These press releases also feature news pertaining to Microsofts patents and special agreements with business partners financial reports and quarterly results of companys progress investment and investor news mergers and acquisitions, acknowledgement and announcement regarding opening of new Microsoft office Mi crosofts accomplishments and also shares other news concerning internal happenings and affairs at Microsoft. The product featured news releases are preoccupied by updates pertaining to almost all of the products of Microsoft including three news releases about demoralise computing technology, one related to consumer products, one about